This Privacy Policy applies to Personal Information collected by Liberty Communities, LLC and its Affiliates, collectively referred to as "Liberty Communities," "we," "us," or "our," that display or link to this Privacy Policy. Some of our Affiliates, such as Liberty Home Loans, have their own privacy policy displayed on their website. In such cases, the privacy policy of that Affiliate governs the collection and use of your personal information by that Affiliate.
This Privacy Policy outlines the types of Personal Information we collect, how we use it, with whom we share it, and the choices you have regarding our use and sharing of your Personal Information. Throughout this Privacy Policy, the terms "user," "you," and "your" refer to individuals interacting with Liberty Communities. When we mention residents of a specific location, we mean individuals currently residing in that location based on the information they have provided to us (such as through online forms) or otherwise made available to us.
By interacting with Liberty Communities, whether in person or by accessing or using our Sites, you agree to the use of your Personal Information as described in this Privacy Policy. We encourage you to read this document thoroughly and to contact us if you have any questions. Any capitalized terms not defined in this Privacy Policy may be found in the Definitions section below.
We collect the following categories of Personal Information:
· Your contact information, such as your name, address, email address, and phone number.
· Information you share when you participate in surveys, contests, promotions, and sweepstakes.
· Demographic information, including the name of your current community, a future Liberty Community or area of interest, your home preferences, and age.
· Information you share with our Online Sales Consultants or Sales Representatives.
Device Information
When you interact with us online, we collect certain information about the computers, phones, and other devices you use to interact with us, including IP Address, operating system, device identifiers such as your Media Access Control (MAC address) or mobile advertising identifier, Cookie IDs, the browser you use, your network connection, or other unique online identifiers that may be associated with you or your device. We obtain this information primarily from the use of Cookies and similar technologies. We describe our use of Cookies in more detail elsewhere in this Privacy Policy.
We and/or our Service Providers acting on our behalf may obtain precise geolocation data when you visit or interact with our Sites, in order to provide services to you.
Ways in Which we Use your Personal Information
Certain products or services, including but not limited to our Sites, applications offered by us, our Service Providers, or third parties.
Video or Audio Recordings
Depending on how you interact with us, you may have provided video or audio recordings or consented to our recording of interactions. These recordings could include conversations with our customer representatives, voicemails you leave us, or visits to our model homes. We collect video or audio recordings with your consent or as allowed by relevant laws. These recordings serve purposes such as quality assurance, training, security, or responding to your inquiries. Additionally, with your consent, we may use testimonial recordings for marketing purposes.
Educational, Professional, or Employment Related Information
We collect certain educational, professional, or employment-related information about you to complete transactions you have requested. Such information is collected from you directly, through our Service Providers, or from third parties and for the specific purposes outlined during collection.
We may share your educational information with our Affiliates and third parties, such as our Service Providers, to facilitate transactions you have requested.
Communications with Liberty Communities
We gather information you provide to us during interactions with our Sites, including photos you upload and other details entered into text boxes.
Sensitive Personal Information
Some of the Personal Information we collect, such as legally protected characteristics and precise geolocation information, may be considered sensitive Personal Information under applicable law. Where we collect sensitive Personal Information, we do so with your consent, or as permitted by applicable law.
We utilize sensitive Personal Information to fulfill specific legal obligations or to complete transactions you have initiated. Such information may be shared with our Affiliates and Service Providers to facilitate these transactions. We do not sell or distribute sensitive Personal Information to third parties.
How We Collect Personal Information
The information we collect varies depending on how you interact with us or others:
Information You Provide to Us
You may provide information to us online or in person, such as when you submit an online form or visit a model home. In such cases, we, or our Service Providers or third parties, collect the information you provide.
Email
If you provide us with your email address and opt to receive emails about our products and services, you will receive promotional emails from us. We will collect your email address, along with any other information you provide and automated information. You can withdraw your consent to receive these promotional emails from Liberty Communities by clicking the "unsubscribe" link found in our marketing communications to you.
Information from Third Parties
We gather information from third parties, which may include marketing companies, digital advertising agencies, third-party ad servers, email servers, data aggregators, analytics providers, investor relations firms, and third-party advertising networks. Some of this information is obtained from your online activities. If you have engaged with third parties who share your information with us, we collect the information they provide, including your email address.
Our Social Media Pages
We maintain Social Media Pages on various social media platforms. If you interact with our Social Media Pages, we collect the information about your interaction with our Social Media Pages. Information posted on our Social Media Pages may become public or may be separately collected by third-party social media sites or platforms This Notice does not cover the privacy and security practices of these social media sites..
Data Gathered Through Cookies and Similar Tracking Technologies
We utilize tracking technologies, such as Cookies and Web Beacons, to gather data regarding your interactions with the Sites..
We describe below the various types of Cookies and related technologies we may use and the purposes they perform. Please note that the specific Cookies we may use vary depending on the specific websites and services you use.
Essential Cookies: These Cookies are indispensable for accessing our Sites, providing services, and enabling essential features. They cannot be disabled.
Performance and Functionality Cookies: These Cookies gather information about how you use our Sites and enable us to remember your preferences during browsing. The data collected by these Cookies does not personally identify you but helps us optimize and enhance the usability of our Sites. Disabling or opting out of these Cookies may restrict your access to certain features of our Sites, applications, and services, and could limit the support or information we can offer you.
Analytics and Customization Cookies: These Cookies collect information in aggregate to assist us in understanding how our Sites are utilized, the effectiveness of our marketing campaigns, and how we can customize our Sites. Disabling or opting out of these Cookies may prevent you from accessing certain features of our Sites and may reduce the support or information available to you.
Advertising Cookies: These Cookies gather information about your browsing history to tailor advertising messages more closely to your interests. We may share this information with third parties to facilitate the creation and delivery of personalized advertising.
Social Networking Cookies: These Cookies enable you to share pages and content from our Sites through third-party social networking and other platforms. They may also be utilized for advertising purposes.
Web Beacons: Web Beacons, also known as GIFs or clear GIFs, are electronic images that can recognize Cookies on your browser when you visit a website or view an email.
Updates and Preferences:
If you wish to update your contact information, please reach out to us using the contact details provided in the "Your Access and Control Over Information" section below. Additionally, you can opt out of our marketing mailing lists by clicking the “Unsubscribe” link in our emails or contacting us via the methods outlined in the ""Your Access and Control Over Information"" section. Your updated preferences will be applied moving forward. Please be aware that you may still receive certain transactional messages from us.
Your browser or device may provide settings that enable you to decide whether to accept browser Cookies and to delete them. For detailed instructions and to manage your Cookie preferences, consult the help documentation of your browser or device. If you opt to reject Cookies, as mentioned earlier, you may not have access to certain features of our Sites and services. To understand more about Cookies placed by third parties, please refer to the privacy and cookie policies of those third parties.
How We Use Personal Information:
Communicating with you: We use Personal Information to fulfill our contractual obligations with you, respond to your requests, process transactions, and keep you informed about our ongoing relationship. Additionally, we may use Personal Information to send updates and announcements about our products and services, provide information about our Sites, and support direct marketing and other opportunities from Liberty Communities and third parties as outlined in this Privacy Policy. We may contact you via email, postal mail, phone, text message (including auto dialer), social media, or other methods.
Targeted Advertisements and Services: We may use Personal Information to tailor your experience with our products and services across third-party websites and applications, and to assess the effectiveness of our promotional campaigns.
Liberty Communities Affiliates
In accordance with applicable law and Your Privacy Choices, Liberty Communities may disclose information, including your Personal Information collected online or in person to Liberty Communities and our Affiliates.
Service Providers
If you are a Liberty Communities customer or prospective customer, we may share your Personal Information with our Service Providers. This enables our Service Providers to deliver services to us and to communicate with you and provide services to you on our behalf.
Our Service Providers may also collect Personal Information directly from you and process it on our behalf. When Service Providers collect and process Personal Information on our behalf, they do so under the terms of their contractual obligations to us.
Third-Party Payment Processors
We use third party payment processors to process payments / deposits made to us. Liberty Communities does not retain any personally identifiable financial information, such as credit or debit card numbers. All such information is provided directly to our third-party processors. Any information that is transmitted to the Payment Processor is encrypted using Secure Socket Layer technology (SSL). The Payment Processor's use of your personal data is governed by their privacy policy.
Your Access and Control Over Information
This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.
You may opt out of any future contacts from us at any time. We will not sell or rent this information.
If you have any questions about our Privacy Policy, contact us at 770-630-2220 or email at Connect@LibertyCommunities.com.
Last updated: July 9, 2024
